From a dealer's first inquiry to a live production project — every step governed, credit-checked, and traceable in real time.
In the cement industry, a sales order is not just a transaction — it is the trigger for a chain of events: credit verification, raw material availability check, production scheduling, and dispatch planning. The Sales & CRM module transforms every order into a live, governed project within seconds.
Finance gets a real-time credit gate: no order proceeds if the dealer's outstanding balance exceeds their credit limit. Production gets a capacity-aware queue. Logistics gets a dispatch schedule. And the sales team gets a single dashboard to manage everything — from follow-up calls to final invoice.
Each workflow is a governed, system-enforced process — not a manual checklist.
Every dealer has a credit limit set by Finance. The system enforces it in real time — no overrides without CFO approval. Overdue alerts are sent at 80%, 90%, and 100% utilization. Beyond the limit, the account is auto-blocked and the dealer cannot place new orders until payment is received or limit is revised.
Once an order passes the credit gate, the system checks real-time inventory and production capacity. If available, a unique Project ID is auto-generated. Finance is notified for advance collection if applicable. Production queue is updated. The order becomes a live project within the plant.
Territory-wise sales targets are set monthly. Zone Heads see live actuals vs. targets broken down by dealer, SKU, and district. Scheme utilization and discount burn are tracked separately. Underperforming zones get automatic alerts to the Sales Manager for corrective action — no waiting for month-end reports.
Walk-in customers at the plant gate get instant service. The counter sales module generates a weighbridge-integrated invoice, calculates GST automatically, and records the advance payment — all within a single screen. The sale is reflected in inventory and Finance simultaneously, with zero manual journal entries required.
Every feature built specifically for the cement industry sales cycle.
The Sales module does not operate in a silo — it is the trigger for the entire plant operation.
Real-time credit gate prevents over-exposure. Finance approves credit limits and monitors AR aging. Advance receipts sync instantly.
Finance ModuleConfirmed orders enter the production queue with priority. Production capacity is checked before order confirmation to avoid overpromising.
Production ModuleDispatch schedule is auto-generated from confirmed orders. Vehicle assignments, weighbridge integration, and DO generation are fully automated.
Logistics